Under the DMA, companies can’t favor their own products and services over rivals through their platforms or use data they collect from those rivals to compete against them. They also can’t share users’ personal data with their different platforms without getting explicit consent.

Now X, Booking’s hotel reservation platform and TikTok’s online advertising services may also have to change.

TikTok’s popular video platform is already classed as a crucial social network under the rules, something the company is challenging in EU courts. TikTok also told the Commission on Friday its advertising service shouldn’t be labelled as a core platform service under the rules even though it meets certain quantitate thresholds to count as one, with spokesperson Elliott Burton calling the video app “a challenger platform” compared to rival Big Tech companies.

“We strongly believe TikTok should not be designated as a gatekeeper in online advertising, an area so clearly dominated by incumbent players, and have set out our case to the Commission,” he said.

Booking said it will “maintain a constructive approach to the DMA.”

X didn’t immediately respond to a request by POLITICO for comment.

This article has been updated.

End