Austin Russell is on quite a run.

The 28-year-old founder and CEO of Luminar, which develops vision-based lidar and machine perception technologies primarily for self-driving cars, told the Wall Street Journal earlier today that he is buying an 82% stake in Forbes Global Media Holdings in a deal that values the company at nearly $800 million.

According to the WSJ, Russell’s stake includes the remaining portion of the company owned by its namesake family, which sold 95% of the company to the Hong Kong-based investor group Integrated Whale Media back in 2014. Forbes was essentially on sale from the moment it called off its merger with a special-purpose acquisition company in June of last year, after the market soured and investors lost their appetite for SPACs.

Luminar itself had better timing; it went public via a SPAC merger in 2021 when retail investors were still clamoring for shares in mobility tech companies. By the time Forbes was calling off its own SPAC plans, nearly every mobility SPAC was trading below its offering price.

Luminar has not been immune to the broader downturn. Valued at $3.4 billion when it hit Wall Street, its market cap is now roughly $2 billion.

It just three days ago reported slightly wider than expected losses.

Some retail investors might not be so happy about its performance, even while Russell told the Silicon Valley Business Journal last year that he had no regrets about the SPAC. (From his perspective, the alternative would have been to potentially run out of money, as private market investors began to snap shut their checkbooks.)

Longer-term shareholders in Luminar may meanwhile find it concerning that Russell, described by Forbes itself in 2021 as the world’s youngest self-made billionaire, will soon be directing some of his attention elsewhere.

While it has become fashionable to run more than one company at the same time (Elon Musk, Jack Dorsey), as well as to be a billionaire owner of a media company (Jeff Bezos, Laurene Powell Jobs, Patrick Soon-Shiong, Marc Benioff), they may also find the acquisition confusing.

Certainly, they wouldn’t be alone in questioning the wisdom of buying Forbes when so many outlets are fighting to stay relevant amid an atomizing landscape — and when advertising budgets have been hit hard by an accelerating pullback by advertisers.

Then again, Russell has been focused on Luminar since 2012, when he dropped out of Stanford to start the company, aided by a $100,000 grant from renowned investor Peter Thiel. (The Thiel Fellowship program, founded in 2011, continues to give $100,000 to select students who are eager to spend two years on their idea instead of “sitting in a classroom.”)

Russell has enjoyed the fruits of his work in the ensuing years. He purchased an $83 million Los Angeles spread in 2021 that has since been featured in the hit show “Succession.” He also reportedly paid another $10.6 million for a 13,000-square-foot mansion in Winter Park, Florida, near Luminar’s Orlando headquarters.

But after spending his entire career focused on Luminar, he could well be looking to expand on how he invests his time.

As Y Combinator Paul Graham once said, as he expressed his distaste in funding founders who are especially young, sometimes the worse thing that can happen to a person is that his or her startup succeeds straightaway.

“[I]f you start a successful startup, like, the footloose and fancy-free days of your life are over. You’re working for that company.”

In a statement to the WSJ, Russell said simply: “Forbes is something I had always looked up to as a brand and as a media empire.” He also told the outlet that he doesn’t plan to get involved in Forbes’s day-to-day operations but that he wants to both grow the outfit and emphasize “philanthropy” within the business.

TechCrunch reached out to Russell a bit ago; we hope to have more insight into this move soon.

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