Shedeur Sanders leads the NCAA in passing yards, but the Colorado Buffaloes star quarterback is also making an impact that goes beyond college football.
Sanders has gone viral for his watch celebration and flexing on fans and opponents, with NFL players adopting the celebration on Sundays.
Most recently, Sanders “flexed” on Arizona State fans after the Buffaloes win in Week 6 with his $70,000 Audemars Piguet Royal Oak 15500.
Shedeur Sanders’ watch is a custom Audemars Piguet Royal Oak 15500 coated with 30 carats of VVS diamonds — worth about $70,000.
He just took down Arizona State and immediately ran over to flex it in front of the crowd.
— Front Office Sports (@FOS) October 8, 2023
On Sunday, New York Jets stars Garrett Wilson and Breece Hall “did the Shedeur,” while Las Vegas Raiders wide receiver Davante Adams mimicked the celebration on Monday night.
The viral celebration has led to Deion Sanders calling for a watch company to step up to give his son a “lucrative deal.”
“It’s hilarious to me because he and I joke about it on a daily basis,” Coach Prime said, via TMZ Sports. “We just got to get him a lucrative watch deal. He can’t keep doing it for free. He can’t keep doing it for nothing.
“We gotta capitalize now. He is my son. We gotta capitalize on the moment!”
With NIL, the opportunity makes too much sense from all sides.
And at this point, it seems like only a matter of time until it happens. The only question is which company will step up.
Up next for Shedeur and company is a Friday night showdown against the Stanford Cardinal at home. If everything goes according to plan, Shedeur will have another opportunity to flex on his opponents.
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