Ever heard of It Cosmetics?

It’s one of Lauryn’s favorite foundations and you probably first heard her talk about it in this post from 2016 AND see it in the background of all her bathroom selfies.

Recently the founder, Jamie Kern Lima, was on The HIM & HER Show talking about her road to success. And it was. LONG road. Now, you may think that her incredible CC cream hit the shelves, flew into people’s makeup bags and was an overnight success, but as with most entrepreneurs, they have a story to tell.

A story about how hard the road to success really is. How often you experience rejection, how hard you have to work, and how committed you have to be.

Jamie Kern Lima is one of the Forbes’ richest self-made women and the author of Worthy: How to Believe You Are Enough and Transform Your Life. She was also a guest teacher with Oprah on The Life You Want live class.

She started It Cosmetics in her living room and grew it into the largest luxury makeup brand in the country. In the episode Jamie discusses how the first product was developed because she couldn’t find anything to cover her rosacea, being on the brink of bankruptcy, being told NO 100s of times, what it was like to get her first YES and how it happened, how staying true to yourself, your vision and what you believe in pays off, and of course, how to discover your self worth.

Jamie’s story is a wild one and when she gets into the details of her first televised experience, you’ll be sweating. Whether you’ve started a business or have an entrepreneurial idea, this episode is a must-listen. It’ll leave you feeling fired up, motivated and worthy of success.

Other topics discussed:

Going from a Denny’s waitress to America’s richest self-made woman.

How she grew her self worth before her net worth.

Exercises to do to grow your self-worth.

The difference between self-confidence and self-worth.

The one thing that’s holding people back from their potential.

The idea that began It Cosmetics.

Learning how to listen to your own intuition.

Her final shot before bankruptcy.

The time she took her makeup off on live TV.

What rejection truly means.

Rewiring your outlook on life.

How to redefine the way you think of yourself.

Let us know your favorite part of the episode below.

In the meantime, you have to try the CC cream and this guide to a no makeup makeup look.

x, The Skinny Confidential team

+ Stephanie Shepard on finding purpose and fulfilment.

++ 15 lessons Sahil Bloom would tell his younger self.

IT COSMETICS FAVES:

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