Over the past 15 years Bulgari has been partnering with Save the Children, raising over $105 million through the sale of a custom-made jewellery collection. The initiative has helped the centenary leading humanitarian organization to reach over 2 million children in 37 countries, primarily investing in education, youth empowerment and emergency responses.
“Walking alongside Save the Children for 15 years has been a great honour for Bulgari,” said Jean-Christophe Babin, Bulgari CEO. “Together we were pioneers in creating a partnership, carrying out long-term projects and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path to many other children.”
Bulgari has now renewed its social commitment through the release of a new campaign and the introduction of a new pendant necklace enriching the custom-made Roman jewellery collection. Inspired by the signature line B.zero1 Rock, the sterling silver necklace featuring a round pendant with edgy metallic studs will be sold at the retail price of 800 EUR of which 95 EUR will be donated to Save the Children. Since January 1, 2024, the same amount – increased by Bulgari to strengthen its commitment – is being donated for each piece sold of the collection, which also includes a ring retailed at 600 EUR and a 650 EUR bracelet.
“Save the Children and Bulgari have spent the last 15 years working together to make the world a better place for children,” said Claudio Tesauro, Chair of Save the Children Italy. “This key milestone marks both the end of a fantastic path travelled together and also an exciting new beginning. I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewellery: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavor.”
The new Bulgari and Save the Children pendant necklace will be available worldwide in selected Bulgari stores starting from January 15.
The post Bulgari and Save the Children celebrate 15 years of partnership appeared first on Euronewsweek.