Shaquille O’Neal and Shaunie Henderson’s kids are repping plant-based ‘staches in Silk Nextmilk’s newest campaign. Myles O’Neal, joined by siblings Shareef, Me’Arah, Shaqir and Amirah, are featured in the new ad campaign to inspire the next generation of milk drinkers.
“I feel like a lot of people in my generation are moving towards healthier options, more plant based options. And it’s a great movement to have now and to be a part of something amazing,” Myles O’Neal told Knockturnal at a recent Silk event earlier this month.
Myles, who is an up-and-coming DJ, was more than happy to shoot Silk Nextmilk’s newest initiative alongside his brothers and sisters.
“Family is extremely important to me; I’m grateful to have my siblings by my side as we define our own plant-based ‘stache legacy with Silk Nextmilk. Adding more plant-based options into my routine helps keep things fresh, and I enjoy Silk Nextmilk as a base for my morning protein shakes without lactose,” Myles said in a press release.
Silk Nextmilk is being touted as a lactose-free, Non-GMO Project Verified beverage that has 25% fewer calories and 75% less sugar than dairy milk.
“With help from the faces of the next generation, we’re showing just how easy it is to reach for and enjoy plant-based beverages like Silk Nextmilk,” said Olivia Sanchez, Vice President of Marketing, Plant-Based Beverages for Danone North America. “As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles. Silk Nextmilk is a better milk2, and with a taste and texture you love. We know dairy lovers and plant-based enthusiasts will see they’re not compromising any beloved milk moments, including dunking their favorite cookie into a glass of Nextmilk.”
So what does Shaunie and Shaquille think about their kids participating in Silk’s campaign? Mom Shaunie Henderson couldn’t be prouder.
“These 5 amazing human beings keep making me the proudest Mom in the world! I’m not out here just helping them make money. I’m trying to teach them how to build a legacy as well,” Henderson shared on Instagram.
Silk Nextmilk is available nationwide at Target, Kroger, Walmart, HEB and more. For more information on where to buy, visit the store locator at Silk.com.