Mark Zuckerberg, CEO of Meta, on Sunday unveiled a new paid subscription service for Facebook and Instagram that offers users a blue tick in exchange for a monthly charge.
On the web, Meta Verified will cost $11.99 per month and on iOS, $14.99 per month. Prior to a broader rollout, it debuts this week in Australia and New Zealand.
According to Zuckerberg, the subscription “allows customers to confirm their account with a government ID. With a blue tick, customers will also get additional impersonation security against accounts pretending to be someone else, and get direct access to customer support.
There won’t be any adjustments to accounts that have already been verified, according to a statement from Meta. Verification was originally reserved for users who are reliable and well-known.
A meta spokesperson stated “We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people.”
After being compelled to remove the feature due to an increase in fake “verified” accounts, Twitter relaunched its own authentication subscription service, Twitter Blue, in December. The check mark options now come in various colours to distinguish between accounts: gold checks for businesses, grey checks for governmental and non-governmental groups, and blue checks for people.
After purchasing the platform for $44 billion, owner Elon Musk is trying to increase its subscriptions business with Twitter Blue, which charges $11 per month for iOS and Android users.
“We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name,” Meta spokesperson added further.